Customer Review

5.0 out of 5 stars Excellent book about the innovation, 17 Aug 2011
This review is from: The Innovator's Dilemma (Paperback)
This book exceeded my expectations, mainly for the following reasons:

1. It shows innovation from the different angle, making you realize, how innovation is actually born (it's contrary to the common stereotype of crazy geeks inventing next big thing in a basement), why big companies fail (even when answer to their problems seem obvious) and how to avoid the fate of some big companies that became victims of so called "disruptive innovation".

2. For managerial book this is surprisingly easy to read (assuming one has some general knowledge on the topic), illustrations, charts and tables are well integrated and explained in the text (which is rare from my experience. Book has very logical flow and does not leave you with the feeling that one simple message is just spread over 300 pages, repeating over and over again. The latter is contributing to the readability a lot, since it always making you want to know "what happens next".
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