A gentle introduction, if a bit dated.,
This review is from: twitter means business: how microblogging can help or hurt your company (Paperback)
Grabbed this in the library for a spot of "corporatisation" for our school science department. I nearly put it down when in the introduction I came across "The worse thing you can do with Twitter is to ignore it." Tell that the those celebs / MP's who have tweeted private info to hords of fans by mistake. As this book is "old" circa 2008, the style tends to be of the "Idiots Guide" variety -- you know, something that you should really know about, but for some reason haven't kept up with...
Whilst full an anecdotes from professionals using Twitter, what I was expecting was a guide / adivce onto how to use Twitter in the corporate environement. What I wanted was guidance into making a "Twitter Plan" or how to introduce twitter into a PR role.
I found the book too centered on using Twitter as an advertisement vehicle, sales tool or cheap marketing department to be truely useful.
A book like this is begging to be compiled by crowd sourcing - and as a result seems to be more of a personal rant / review of Twitter than a positive controbution to the field.
(1 customer review)
Location: Newport, SWales
Top Reviewer Ranking: 38,915