Customer Review

3.0 out of 5 stars A gentle introduction, if a bit dated., 12 Sept. 2010
This review is from: twitter means business: how microblogging can help or hurt your company (Paperback)
Grabbed this in the library for a spot of "corporatisation" for our school science department. I nearly put it down when in the introduction I came across "The worse thing you can do with Twitter is to ignore it." Tell that the those celebs / MP's who have tweeted private info to hords of fans by mistake. As this book is "old" circa 2008, the style tends to be of the "Idiots Guide" variety -- you know, something that you should really know about, but for some reason haven't kept up with...

Whilst full an anecdotes from professionals using Twitter, what I was expecting was a guide / adivce onto how to use Twitter in the corporate environement. What I wanted was guidance into making a "Twitter Plan" or how to introduce twitter into a PR role.

I found the book too centered on using Twitter as an advertisement vehicle, sales tool or cheap marketing department to be truely useful.

A book like this is begging to be compiled by crowd sourcing - and as a result seems to be more of a personal rant / review of Twitter than a positive controbution to the field.
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