Customer Review

13 of 16 people found the following review helpful
1.0 out of 5 stars More killer and less filler please, 12 Aug. 2007
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).
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Showing 1-2 of 2 posts in this discussion
Initial post: 22 Jul 2008 20:55:41 BDT
Code_One says:
It's always good to hear an alternative viewpoint, so thanks for that. However, I'd appreciate a bit more justification for your opinion. You claim there's very little substance, but perhaps you could give more detail or examples of what IS in the book and what ISN'T. Cheers.

Posted on 12 Jul 2010 16:25:04 BDT
S. Cobbold says:
I haven't yet read the book, so I can't really back up my comment, but having read the first chapter online, it's clear that print publication is wildly different from web content. Print can use stories, anecdotes and extra commentary (effectively filler content) because it is read differently. I'm sure if this book was turned into a website, all the filler would be cut out, but as a book, readers are mostly looking for something different than just the basic facts to grab and run, hence the inclusion of so called 'filler'.
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