0 of 1 people found the following review helpful
This review is from: Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations (Paperback)
Found the book very useful, great guide on how to build/ focus presentations (really like the one pager concept) on the business audience to help meet your desired outcome using storytelling. I am just starting to have to influence the Cxx level to implement different architectures and this book has put me on a good path by using the CAST approach.
I attended a presentation by Martin Sykes in May 2013 and its clear he knows his stuff and its great to see him sharing the approach he uses and talked about by putting it in to this book so the rest of us can benefit.