3 of 5 people found the following review helpful
Behind the scenes of the best loyalty system,
By A Customer
This review is from: Scoring Points: How Tesco Continues to Win Customer Loyalty: How Tesco Is Winning Customer Loyalty (Hardcover)
A start to finish story of the Tesco Clubcard. The first and probably best loyalty card system in the UK. This book is ideal for anyone who is doing a business degree or is looking for a career in retail. All you need to know and more about loyalty.
(6 customer reviews)
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