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Customer Review

6 of 6 people found the following review helpful
3.0 out of 5 stars Good info but not rocket science!, 19 Mar. 2010
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This review is from: The Little Book of Behavioral Investing: How Not to be Your Own Worst Enemy (Little Books, Big Profits (UK)) (Hardcover)
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This book could have been renamed 'Common Sense' and would have basically explained itself better. The book talks you through how your average person invests and that people tend to invest in areas that interest them as opposed to the best areas for making money.

As an example with myself I once invested in Starbucks because I loved their coffee and lost a load of money when there shares dropped, I didn't invest based on good sounds knowledge but rather I like the company.

This book warns you off investing based on your emotions and to invest based on cold hard facts, the reason I have given this three out of five is that all the information in this is pretty obvious! I didn't read this an think 'wow I never thought of that' but it does bring to the front of your mind to be careful when you invest and make sure you are doing it for the right reason.

The book is ok and I can recommend it but it won't blow your mind.
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