Fantastic introduction to F2P concepts,
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This review is from: Free-to-Play: Making Money From Games You Give Away (Kindle Edition)
A really great intro to all the important elements that make up creating, promoting and growing a F2P title. Perfect for anyone trying to demystify what can often seem like an impenetrably complicated realm. A must-read for designers, PRs and anyone else entering the space for the first time.