0 of 1 people found the following review helpful
Aimed at slightly higher level, but very useful,
This review is from: Enterprise in Action: A Guide to Entrepreneurship (Paperback)
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This book is aimed at the entrepreneur with a knowledge of the basic theories and practical issues. Certainly, it addresses some higher level concepts like market entry and positioning- and then provides ideas on how to approach such issues.
The presentation is clear and this is easy to read if you grasp the technical jargon that the author use frequently. In reading this book, it is often the case of putting forward its ideas so clearly that you mistakenly look in askance about being presented common sense.
If you are that level of knowledge for the entrepreneur, then I recommend this book highly.