3 of 3 people found the following review helpful
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This review is from: Grow the Core: How to Focus on Your Core Business for Brand Success (Hardcover)
Once again David Taylor cuts through all the marketing b.s. to write a beautifully simple manual on how to focus on your core offering as well as the risks associated with neglecting the core in favour of what he calls "new toy syndrome" i.e. resources and marketers being diverted away from the core to support the new and exciting.
Brillant stuff David with lots of practical advice in a really easy to follow format