A potential Business Changer,
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This review is from: The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover)
Purchased this book after hearing comments at a conference. Having read the book passed it to my manager who then purchased several copies for his other reports to read. The philosophy is gradually taking hold in the business and could be a game changer. Easy reading and it could just change your thinking and hence your business fortune.