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Customer Review

1 of 1 people found the following review helpful
4.0 out of 5 stars A good thought provoker, 25 Feb. 2010
This review is from: Freesourcing: How To Start a Business with No Money (Paperback)
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I'm always wary of business books that have a media friendly title, and this book is no exception. `Freesourcing' sounds like a budding internet movement. It isn't - the only place the term really comes up if you do a web search (as of this writing) is in relation to this book!

That is not a bad thing though.

It shows that the author is successfully following his own rules. By titling the book with such a media friendly term that makes itself sound far bigger than it actually is, the book becomes more saleable, and is much more likely to actually become big, or at least get some free PR.

Delving in the book, you will find similar other tricks. For example, for the single person work-from-home start-up, the book suggests playing a background CD with office noises so that when you ring people up, you sound bigger than you are. Apparently such CDs are available commercially, but of course the book states that you should record yours from a real office, because that way it is free!

Similarly, it suggests that rather than paying a market research company, just go out with a clipboard and ask people your most important couple of questions for a day, saving yourself a few grand in the process. In the same vein, rather than buying a PC with Windows and MSOffice on it, you should get your computer for free from the internet (the book provides URLS to sites where you can get a good - but old - computer for free), and load it up with one of the free open source operating systems, and the equally free OpenOffice.

As some other reviewers mention, the advice offered in this book is fairly obvious, but that is not really the point. The point is more about the mindset that the book is trying to put across - that you can get most things for free (or for much less) if you are prepared to put in a bit of time, accept slightly less quality, or use online networks, etc to flex your consumer muscle.

If you are thinking of starting up your own business, then this should not be the only book you will buy. I would recommend a more mainstream book or two as your primary sources... but as a cheap `what other options do we have for thinking out of the box' thought provoker, this book comes recommended. For less than five quid you can't really go wrong!
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Review Details

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Reviewer

M. Bhangal "S"
(VINE VOICE)    (TOP 500 REVIEWER)   

Location: Somewhere in Northern England

Top Reviewer Ranking: 114