1 of 3 people found the following review helpful
A must for everybody working in marketing.,
This review is from: World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Hardcover)
"A must read for everybody working within marketing. As they say "Get ready to rumble". This is a book that wants to shake you about and rethink what you do with the specific purpose of making your choices better and more effective. Spend three hours of your life and maximise the effect of your business."