Customer Review

7 of 7 people found the following review helpful
5.0 out of 5 stars Hard to quantify effectiveness, but works for me, 14 Feb 2014
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This review is from: CherryActive Concentrate 946 ml (Grocery)
This is one of those products that will work for some people, while others will claim it does nothing at all for them. However the basic science and the fact that so many people use this and find benefits suggest that if you haven't tried it you should at least give it a go.

My reasons for trying CherryActive mainly revolved around being a regular long distance runner. I found myself running long distances and feeling full of energy and not remotely out of breath, but finding that muscle soreness was really hampering me. I could run regularly and built up a very good level of fitness, but my legs just couldn't cope. I stumbled across CherryActive because I'd seen someone write that the British Cycling team had been using it. Given their level of success in the Olympics and Tour de France and knowing about Dave Brailsford's quest to find tiny performance improvements in all areas, I thought that there must be something in it.

Montmorency cherries are very tart, so you need to dilute the concentrate. The recommended amount to use is 30ml per serving, so you get around 31 servings per bottle. If you think about it, buying sports drinks (which a lot of people think have very limited effectiveness depending on your circumstances) would cost roughly the same for 31 bottles. I would say that you're obviously not going to experience miraculous effects straight away when you begin taking this. I didn't change anything else in my routine or diet when I started using CherryActive so that it would be easier for me to work out if it was beneficial or not. I was running 5 times per week as I was before, and having one 30ml diluted serving of CherryActive before going to bed. Within two weeks I could noticeably feel less soreness before, during and after running. It's hard to quantify the benefit but there was certainly a difference.

A few other things to note:

- Due to their melatonin content, cherries are known to aid sleep. Montmorency cherries are particularly high in melatonin, so I made sure to consume CherryActive in the evening shortly before going to bed to get the added benefit. Indeed, I am sure that if you're struggling to sleep that is reason alone to buy this.
- I did try to find out if I could buy whole Montmorency cherries anywhere, but apparently they are grown mostly in North America and aren't available at any of the supermarkets or grocers I have visited in the UK. One 946ml bottle of Cherry Active contains the juice from over 2900 cherries, so you'd need to eat a lot of them to get the same effect anyway.
- If you are buying this to ease muscle soreness, you benefit from the extremely highly anti-inflammatory properties of the cherries. Clearly there are lot of other foods that have this property, such as almonds, turmeric, oily fish, berries, ginger, garlic and many more. Eating lots of these foods is going to benefit you, as well as avoiding sugars, processed foods and others that are inflammatory.
- Montmorency cherries are also a good antioxidant, which helps prevent cancers, heart disease and arthritis among other things. Again this is a positive benefit of CherryActive, but there are of course many other foods with this property.
- The best before date was roughly 10 months away when I purchased.

Details from the label on the bottle:

Ingredients: 100% concentrated Montmorency cherry juice. No added preservatives
Premium quality: Each 946ml bottle typically contains the concentrated juice from over 2900 Montmorency cherries
Serving suggestion: Mix 30ml (2tbsps) CherryActive Concentrate with 240ml (regular glass) water, Alternatively add to apple juice, a smoothie, natural yoghurt or a post-exercise shake
Storage: To keep in optimum condition, store refrigerated. Once opened, refrigerate and consume within three months.

Per 100ml:
Energy 1430 kJ (340kcal)
Protein 3.7g
Carbohydrate 81.7g, of which sugars 59.7g
Fat 0g, of which saturates 0g
Fibre 8.7g
Sodium 0g
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Location: Newcastle, UK

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