3 of 3 people found the following review helpful
Unique approach to presentations,
This review is from: Advanced Presentations by Design: Creating Communication That Drives Action (Paperback)
This book stands out from the many other books on presentations by:
-Acknowledging that there are huge differences between presenting to 100 people in a seminar and presenting to 10 in a work meeting.
-Acknowledging that a significant group of humans are not excited by visual metaphor and are far more persuaded by data (hands up all the engineers in the room}
-Working towards getting your audience to DO SOMETHING - not just be entertained.
-Recognizing you probably weren't employed to be a graphic designer
-Basing all its recommendations and conclusions on scientific research - not what just works for some rare CEO's with charisma overloads
-Questioning, and debunking where necessary, common communications myths.
The book has no colour photos, no cute quotes in big text and a really plain cover. The thinking inside though turned my presentations completely around and helped me as a professional communicator like no other book I've read. Essential reading for the corporate communicator, especially in science or engineering based industries.