Customer Review

7 of 7 people found the following review helpful
1.0 out of 5 stars Absolute trite!, 3 Jan. 2013
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This review is from: How to create a social media plan, 9 step plan to a strategic social media marketing plan (Kindle Edition)
Seriously - the 2 5-star ratings must have been friends/family, because there is absolutely nothing of value in this book.

Specifically, there are no worked examples which means that all this book/report is is a string of long business BS words that actually have no meaning, but sound good when trying to sell into large corporations who have more money than sense. There are no tangible actions whatsoever, unless you class "write a social marketing vision statement" as an action.

The sad thing is though, is that I really want what this book said it would deliver - a blueprint for creating a marketing plan, but it doesn't. It really is a long string of words (not always correctly formatted) which have been regurgitated from some kind of GCSE business studies book without any comprehension of the actual subject itself.

I'm not tight by any stretch of the imagination, but I really do resent spending £2 on this and I more repulsed by the wasted 45 minutes that I spent reading it.

If this book actually did what the title suggests, then quite frankly it'd be an international bestseller - as it happens, because I bought the Kindle version I cannot even use the paper to wipe my backside with, which would increase the value of the book a thousand times over!
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