2 of 2 people found the following review helpful
Brilliant in its very simplicity.,
This review is from: Grow the Core: How to Focus on Your Core Business for Brand Success (Hardcover)
Many people overcomplicate and over-theorise marketing but David Taylor's approach is brilliant in its simplicity. Like his other books, Grow the Core takes some simple, but easily and often ignored principles, and explains them in straightforward language, illustrated with up to date examples that bring the points to life. The Grow the Core model is a very practical model which marketers like myself can use in our day to day lives to do what our CEOs want us to do - sell more stuff profitably!