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5 of 5 people found the following review helpful
5.0 out of 5 stars Proof for the cynics that advertising works, 28 Jan 2002
This review is from: Remember those great Volkswagen ads? (Hardcover)
Imagine for a moment that it's 1946. A year after the Second World War. You're a hard-working advertising executive enjoying a much-needed cup of steaming coffee. Then you get a phonecall from a potential client.
It turns out the client is a small car manufacturer. So far, no problem.
It turns out the client is a small German car manufacturer. Hmmm... maybe a little tricky.
It turns out the client is a small German car manufacturer whose product was commissioned by Adolph Hitler. Bummer.
'Remember Those Great Volkswagon Ads?' tells the story, through the advertising, of how the Volkswagon was transformed from being Hitler's strange looking car into an American icon. How it went from being a Nazi 'people car' to being the American 'love bug'. And how VW became the household name it is today.
If you doubt the influence advertising has over a nation of consumers, and more importantly, over you, this book will change your mind.
But hey... isn't that what advertising's supposed to do?
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