1 of 2 people found the following review helpful
It's urgent you read this,
This review is from: Newsjacking: The Urgent Genius of Real-Time Advertising (Hardcover)
I've known Jon Burkhart for a year or so now, and have always found him to be a delightful and inspirational man to have a cup of coffee with. His thinking is far too fresh for most agencies to be able to handle, which is a giant plus in in my book. If you can, you should meet up with Jon or get him to run a workshop for you. You'll learn tons, and it will be fun. But sadly not everybody will be able to do that. So, if you fall into that category, read this book. It's full of loads of cool examples of great work, and it will change your mind about how you create advertising for ever.
(5 customer reviews)