3 of 3 people found the following review helpful
One of the best on this subject..,
This review is from: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover)
This is a very good book. The author has some very good principles and structures and makes it easy to read. It is one of those books where you read and you know the author knows what he is talking about. You will learn alot from this book. I dont get people who write massively long reviews about all the contents in books all i can say is if your into this subject buy it and find out some good techniques top proffessionals use eveywhere. This is one of the best selling books on this subject and you will see why. Buy this and Robert Cialdini's psychology of persuasion ( this is a must for anyone interested in this subject ) because it is the bible of all persuasion books and you will learn the best information there is out there. Hogans book uses alot of Cialdinis theories aswell.