2 of 2 people found the following review helpful
Excellent - all business students and business people should read it,
This review is from: The SMARTA Way to Do Business: By Entrepreneurs, for Entrepreneurs; Your Ultimate Guide to Starting a Business (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
I have been in business and teaching business for more years than I care to remember. This book is a very frank and fresh approch to being a business person. It offers no holes bared advice to anyone doing of thinking of a business venture. It pulls no punches and has many quotes and tips from the leading business people of the moment, one I like is "A smart person doesn't give up their family or stop working hard, a smart person gives up the TV' how true this is. This book does not tell you how to start a business and do the accounts etc. it tells you how to mould yourself into a business person and think business. An interesting chapter is the one on 'Work your website harder' some good advice here and using social media to advertise is also covered by the book so it's quite upto date. I certainly need to harness the power of Facebook and this must be a priority for me and one of my companies now. There are lots of examples of how business started and developed and some of the lessons learned along the way, you don't have to fall into the same pits as these people because they tell you how to avoid them. This must be the first business book I have read from cover to cover in one go - yes, it's that good. The smarta web site is amazing and goes into great detail about all business areas, you can ask for help or give help - it's like Facebook for sensible people who want to earn money rather than share their holiday snaps! I have really enjoyed this book and learned lots from it and the smarta website has already been a brillinat source of information for a project I have in my head. This makes all those other 'be your own boss in a week' type books seem very superficial and business students should put this to the top of their reading list from A level to Uni.