3 of 3 people found the following review helpful
Very interesting, but frustrating with a lack of flow.,
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This review is from: Insanely Simple: The Obsession That Drives Apple's Success (Paperback)
As an insight into the company this book is great, especially after reading Steve Jobs' biography by Walter Isaacson recently. There are many anecdotes from Segall throughout focusing mainly on advertising, but some insights into design are given too. These fill in some of the gaps around the story told in Isaacson's book which is nice.
After reading this book it has resonated with me, and I do think about what I have read in this book in my day job. It's quite inspiring, and if the company I worked for took on a little more of Job's attitude we would all work a lot faster.
However this book is frustrating at times. With almost every point made, the author feels he needs to explain how this point links perfectly back to simplicity which quickly becomes tedious. These 5-10 lines read like an essay a 16 year old might write. The points made are mostly sound but I can see the simplicity in the points for myself; it doesn't need explaining every single time especially as each section is so short and the point is made essentially twice. It's like someone explaining a joke when the punch line is obvious; it just isn't required. I think the author needed to have a little more faith is the intelligence of the reading audience. In addition, the capitalisation of the 'S' in simplicity throughout the book is just strange.
More annoying is that the links back to simplicity become ever more tenuous as the book goes on. For example, Segall says that the product names of Dell (Vostro, Latitude, Precision) are confusing in terms of understanding the walk up the range. Yet he claims that Apple's iPod range is a bastion of simplicity with Shuffle, Nano, Touch and Classic. Sorry, no. That is not a valid point as the same issue exists with both Dell and Apple there. This happens at other times in the book, sometimes it is downright biased towards Apple and many times I found myself stopping and thinking 'what the hell?'.
Despite these faults though, my first two paragraphs are true. It is a great book even with the many blips along the way.