4 of 6 people found the following review helpful
Very good indeed - and doesn't outstay its welcome,
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This review is from: Sway: The Irresistible Pull of Irrational Behaviour (Paperback)
Two-word review: it's great!
Yes, it can be anecdotal, but in between the anecdotes are interesting and completely relevant descriptions of fascinating research undertaken on effective advertising, diagnostic bias and... "Who Wants To Be A Millionaire".
It makes its points, does a quick summing up and is over in 180 pages. Short, sweet and highly recommended.