Breakthrough research which offers practical advice,
This review is from: Viral Marketing: The Science of Sharing (Paperback)
This book offers breakthrough, rigorous academic research and is a must read for anyone working within a Marketing team.
The book reveals the emotions most likely to lead to social shares and growth in market share. It also discusses the relationship between branding, sharing and emotional impact with some surprising results. You should read this book if you want to discover which creative devices encourage sharing, which positive emotions are the most likely to cut through the clutter, the best strategies for distribution and which type of buyers you should be reaching out to.
The book is written concisely and to the point but is packed with useful information and practical tips. The Research Insight Summaries are particularly helpful in summing up the key points that Karen discusses.
Having read The Science of Sharing, I now plan all our marketing activity around the emotional responses we want it to provoke. We want our clients and prospects to feel happier and smarter for spending time with our content marketing materials.