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33 of 35 people found the following review helpful
5.0 out of 5 stars A seminal book that will change the course of dieting, 26 July 2013
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This review is from: Fat Chance: The bitter truth about sugar (Paperback)
Unlike 'Pure, White & Deadly' by John Yudkin, which spoke out but few at the time were listening, 'Fat Chance' has come at a time when many believe that existing diets are solely for the enrichment of a niche industry that wants to sell products for profit only and cares little about the individual. Therefore, a wider audience awaits this book and I believe it will have a long, successful publishing life.

Lustig's book will go down in history as a seminal book that opened people's eyes to the obvious, even though the obvious is often painful to believe, especially when one is a food manufacturer, which I am. Although at times Robert Lustig can get one bogged down in minute detail, the message is clear and proof is always at hand - critically important for the sceptics who will look to trash his theories.

This book has come at an opportune time and it must have felt something similar to this when it was discovered that the world was round and not flat. Disbelievers await in the wings to repudiate the arguments so clearly and lucidly explained from page one onwards but I was convinced long before I had reached page 100 and I think most readers will agree with me. This is a book that you have to read and it should become a number one best seller, just for its educational benefits.

The book has fascinated me so much that not only have I tried out a reduction in sugar intake personally and seen a subsequent loss in weight but I have manufactured a natural, sugar free ice cream to launch onto the market to test the theories of this book. Since my business is a large user of sucrose, glucose and fructose, I feel that education is the only way to combat obesity and telling everyone to take more exercise just doesn't work. Most importantly, the use of aspartame, sorbitol and other chemical replacements are well documented in the book and it is clear that they don't work either.

The Holy Grail of weight loss and better health is here in this book and the bitter truth is that the enemy is only sugar. Lustig's explanations of the various diets on the market is illuminating and the common theme to all of them is a reduction of sugar, guaranteeing them all a chance of success without offering a panacea of continuing it after the diet has finished. Why? Because all of us go back to consuming sugar again without understanding that it is the one item we need to avoid.

In my mind this book will change the way many food manufacturers look at their products and I expect others will follow my example of allowing greater consumer choice with new products containing little or no sugar, not just for the diabetics but for everyone else who wishes to control their sugar intake and yet enjoy wholesome food. The sugar industry will hate it but then the tobacco industry fought a rearguard action for decades and look at it now. Just buy this book and decide for yourself.

Alastair Jessel, Taywell Ice Creams
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