1 of 2 people found the following review helpful
Great idea, disappointing execution.,
This review is from: Be Kind Rewind [DVD]  (DVD)
When local loon Jerry manages to get himself magnetised in a freak accident sabotaging a nearby power substation, the entire stock of a run down independent video rental store is accidentally wiped clean by his strong magnetic field. The assistant store manager Mike, left in charge while the store's owner is out of town, teams up with Jerry in attempt to re-film the movies themselves. Surprisingly the homemade 20 minute long remakes become a huge hit with their customers and Jerry and Mike inadvertently create and new cult genre of film which they name "Swede", soon it's not long before people are queuing around the block requesting for their favourite movies to be "Sweded". The first 20 minutes of `Be Kind Rewind' starts off with great promise with Michel Gondry's unique surreal style, and the remake of Ghostbusters was pure genius and had me laughing out loud. Sadly the film rapidly tails off into a dull Woody Allen type affair with a schmaltzy ending.
Overall this is a film with a clever and original story which is ruined by a half baked script and poor execution. If you're a fan of Michel Gondy it's worth a look but chances are you'll be disappointed.