Customer Review

7 of 10 people found the following review helpful
5.0 out of 5 stars Cagey advice on captivating consumers, 28 Jun. 2010
This review is from: Fascinate: Your 7 Triggers to Persuasion and Captivation (Hardcover)
Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product's attractiveness. A clear, strong writer, Hogshead provides a compelling report on how fascination shoots a desire like an arrow directly to the primitive limbic brain, bypassing rational processing and evaluating. getAbstract believes marketing professionals will learn a lot from Hogshead's insightful report. Their challenge will be applying her branding magic to make their companies and products truly fascinating to consumers. Of course, Apple's Steve Jobs and Amazon's Jeff Bezos do it, but they are authentic marketing geniuses. Indeed, that is what makes them so fascinating.
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