Can't Stop Recommending This Book,
This review is from: Creative B2B Branding (No Really): Building a Creative Brand in a Business World (Hardcover)
As someone who has learned all he knows about marketing from books, it's good to find one that I read all the way to the end. I've followed Scot from afar from some time, from the old days of him running a local agency to ours in Hampshire.
When I saw through his own social links that he'd written a book, I thought I'd part with the cash and see if he could translate his ranting style of Blog posts into a much longer, more succinct piece.
In short, he has.
It made me smile when through each chapter I started nodding as I was reminded me of a client in my own professional past, the barriers that we faced and how I'd do things differently in the future. It also got me thinking about my current business brands (and personal brand), especially the final case study (at which I'm still amazed he found a client with the balls - I know I never could).
I am now recommending this book to most of the people I know in marketing, branding and design as a 'must read'.