11 of 11 people found the following review helpful
The best book on Twitter in business I have read,
This review is from: Twitter Your Business: A beginner's guide to using Twitter to successfully promote you and your business. (Kindle Edition)
As someone who advises clients on the use of social media I get to read a lot of books on Twitter. Most of them simply rehash tired old stories, which you can get free from the web anyway. Others merely act as the missing manual.
This book is different. True it shows you how to use Twitter and has helpful screen shots. But it is littered with real case studies from businesses that actually benefit from Twitter. And they aren't the usual suspects like Starbucks and Dell. Instead, this book has examples from small and medium sized businesses showing exactly how they benefit from Twitter. Firms like a Chinese restaurant or a family jewellery shop are included - real, small businesses. For this reason, this book provides living proof of the value of Twitter in a way other books on the subject do not.
If you are in a small business or own your own company, this book is essential reading.