Original, entertaining, authentic,
Verified Purchase(What is this?)
This review is from: Made to Fail: 13 secrets of successful start-ups (Paperback)
I found this book surprisingly absorbing and engaging - quite an achievement for a book about startup business strategies.
Matthew's style is highly readable with lively descriptions of the four case study firms he profiles, and a clear thread between them linking their success with his own business experiences.
The lessons he extracts from their example are fresh and original, and run counter to conventional startup wisdom, which tend to celebrate clichés of long hours, passionate dedication and radical pivots from one sector to another. The Made to Fail entrepreneurs feel authentic and interesting: real-world businesses you can learn something from.