7 of 10 people found the following review helpful
By A Customer
This review is from: Welcome to the Creative Age - Bananas, Business and the Death of Marketing (Hardcover)
Why are there SO many specious books written on marketing and advertising? Maybe that question contains the roots of its own destruction: but then you wouldn't have books like "More Bullmore" or "The Art of Account Planning" both of which are superb. This book brings the art of the incredibly obvious to a state of pompous pretentiousness that few could have ever imagined possible. Mark Earls is (appparently) a seasoned advertising professional - but there is very little evidence in this book that its his thinking that got him there. Maybe he's a very nice man.
(5 customer reviews)