Entertaining Insights into Marketing,
This review is from: Marketing Metaphors and Metamorphosis (Hardcover)
Prof Kitchen is one of the leading marketing visionaries of this age.
He has assembled a very credible and highly eclectic mix of contributors who examine marketing from both an external and internal perspective (check out IP Buckingham's chapter towatds the end for an analysis of internal marketing).
Good for dipping into and sparking fresh perspectives....
Brand Champions: How Superheroes bring Brands to Life