RFR was so good, I bought 3, gave one to my boss & kept 2.,
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
Once in a while you find a book that truly goes beyond stating the obvious and hits at the meat of human endeavor. In Rules for Revolutionaries, Guy Kawasaki has focused our analog brains on the digital world, and in so doing has brought common sense to the computer challenged. This book is not so much about computers as it is about the impact of computers on the human scene, specifically, the business world of strategic planning, product innovations, and profit making maxims. Kawasaki's method of gathering inputs for this work was an epic effort in group think. Through the large audience of MacIntosh loyalists, he solicted a wide variety of opinions on many examples of business success in the digital world. To be fair, Kawasaki is an Apple Fellow and has a definite opinion about non-Mac computers, but his treatment of all things digital in this wonderfully wise collection of business truth is fair to all operating systems and computer vendors (much to the chagrin of the Mac community, I'm sure). If you want a concise read on where to focus your efforts in the coming e-commerce revolution, read this book...your future depends on it.
Rip Kirby, The Digital Witch Doctor