13 of 13 people found the following review helpful
I haven't finished it yet but...,
This review is from: Permission Marketing: Turning Strangers into Friends and Friends into Customers (Paperback)
...it has been a very disappointing purchase so far. The preface announces that, although it was first written in 1999, the author decided not to update it for 2007. At all. There are reasons given but, unfortunately, the result is a very dated read, which doesn't take into account the massive changes that have taken place in the intervening years.
The other major problem, as a reviewer of an earlier edition points out, is repetition. The author says the same thing over and over and over again. Whatever the intention is, the effect is poor. As with many book like this, you feel the idea is really only enogh to justify an aticle in a journal, and not a whole book.
I can't see myself ploughing on until the end.