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Customer Review

920 of 934 people found the following review helpful
4.0 out of 5 stars Please drink a cup of coffee before reading this review, 11 July 2009
This review is from: 59 Seconds: Think a little, change a lot (Paperback)
This is an easy and enjoyable book to read - the kind that you can dip in and out of, picking up interesting tips along the way. For each topic, Wiseman discusses a number of research experiments (both his own and ones done by others) and then gives a number of concrete suggestions on how you can quickly implement these findings - although 59 seconds is often a stretch. And why the title of this review? Because one of the things I learned from reading this book was the fact that if you've just had a caffeinated drink, you are far more likely to be swayed by someone else's opinion!

The book is based on the premise that quick techniques can sometimes be surprisingly effective at helping us to change and explains (based on research studies) which ones work and which don't. Some examples that I found interesting were:
- a simple five day writing exercise that can lift your mood for several weeks (essentially a more structured gratitude diary)
- how spending money on experiences is a far more effective way to make yourself happy than spending it on things
- how punching a pillow to relieve anger actually increases your anger, while sitting quietly and thinking about how you benefited (or at least learned) from the experience has the opposite effect
- conversational techniques that can build instant rapport on a first date (the trick is to use topics that create intimacy)
- exercises to stimulate the unconscious mind that lead to better decision making
- simple tests to assess your child's emotional intelligence.

Like Quirkology: The Curious Science of Everyday Lives, the book also has lots of facts that seem to have been included just because they're interesting. So we learn that people with bumper stickers are more aggressive drivers, that having a photo of a baby in your wallet significantly increases the chance of it being returned if you lose it, that your initials can influence your life expectancy and that adding plants to an office increases the number of creative ideas that employees will have.

The chapter list gives a good indication of the subjects covered in the book:
1. Happiness
2. Persuasion
3. Motivation
4. Creativity
5. Attraction
6. Stress
7. Relationships
8. Decision Making
9. Parenting
10. Personality
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Showing 1-10 of 17 posts in this discussion
Initial post: 24 Jul 2009 01:54:11 BDT
Last edited by the author on 14 Aug 2009 14:25:56 BDT
Sean says:
For more on motivation, check out "The Sixty-Second Motivator".

Posted on 16 Aug 2009 14:33:34 BDT
Hathor says:
Excellent review - thank you.

Posted on 8 Oct 2009 20:34:55 BDT
Oh behave! says:
really helpful, thanks!

In reply to an earlier post on 10 Oct 2009 09:03:53 BDT
Julia Flyte says:
Thank you! When I was interested in reading this book I found it hard to understand from the reviews what was actually in it - which is why I've written my review this way. Julia

Posted on 6 Jun 2010 23:29:01 BDT
CK says:
it is really helpful

Posted on 30 Nov 2010 12:33:20 GMT
Hahahaha! Love the title of your review - and intrigued to hear what a cup of strong coffee can do to our persuasion notions! Fantastic review! Very imformative and actually has made me want to buy this book now! Are you on commision? Thanks a lot, Julia! You could start your own review blog!

In reply to an earlier post on 30 Nov 2010 21:08:34 GMT
Julia Flyte says:
Thanks very much Samantha. Sadly, no commission!

Posted on 27 Jan 2011 08:22:49 GMT
jenbean says:
It was helpful and I didn't have a cup of coffee.

Posted on 1 Mar 2011 21:44:46 GMT
Thank you for taking the time to review this book!, it really helped and I'm sure I will buy the book based upon your review.

Posted on 4 Jul 2011 15:18:37 BDT
Inkblotts says:
Like everyone else said- Excellent review. Thankyou!
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