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Embrace playing it safe,
This review is from: This New Day (Audio CD)
With This New Day, Embrace created an album so middle of the road you could happily slap a white line and a cat’s eye on it. As Danny McNamara would later admit, their fifth album is the sound of a band on autopilot.
The songs are less tightly focused than previously, with the brothers McNamara having seceded song-writing duties in favour of a more organic, improvised approach. Of their two co-writes, The End Is Near packs a punch, but I Can’t Come Down is as limp as the title suggests.
Elsewhere, Nature’s Law and Target are particularly radio friendly (both selected as singles). The bass-heavy Sainted provides some much needed intensity.
Frustratingly, Youth’s production is as subtle as on Out Of Nothing - which is to say, not very - with Danny McNamara’s vocals being swamped throughout by unnecessarily overwrought arrangements (though some may consider this beneficial!).
While Embrace are generally a more dynamic and inventive band than critics are willing to concede, This New Day is the sound of a safe band playing it safe. If Embrace naysayers needed a stick with which to beat the band, This New Day is that stick.