Really insightful and worth a read,
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This review is from: Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials) (Paperback)
I really liked this book as it has given me some great idea for my email campaigns, but also provided really useful stats and advice on how to implement them in the best ways. I'd say sometimes the book is a little assuming and often a little too in depth, but overall it's a great read and I've certainly taken some key tactics away from it.