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1 of 1 people found the following review helpful
5.0 out of 5 stars Integrating Traditional and New Media PR, 23 Nov. 2009
This review is from: Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits (Paperback)
This book looks at traditional PR and new Social Media type PR. The worst thing about this book is that it covers so much ground that no individual section has a huge amount of depth. The best thing about this book is that it covers so much ground that however experienced you are you will find something new for you.

My objective in reading this book was to learn more about traditional PR methods and integrate this with my effort with social media. The book covers so much ground that it gave me this in spades. Not being particularly well versed in traditional PR methods I found these sections very helpful and packed full of useful ideas.

The web based sections I found less helpful because I am already using this as part of my PR campaign. ut even here it was useful being reminded of some core concepts for each of the social networking sites that I am on. I suspect for anyone that is not using Social Media as part of their PR activity that this section will be really useful to get themselves going.

Ultimately the thing about this book is not the separate sections but how to integrate your PR strategy as a whole. In this the author includes several case studies at the end. For me this was the best section of the book. It gave me some great insights. In places I got some good ideas to work with and in others it confirmed my thinking and approach.

If you are new to PR or want to expand your PR activity into different media then this is a book that will give you a raft of new ideas to try.
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