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6 of 7 people found the following review helpful
5.0 out of 5 stars Boring is the key to greatness, 1 Jan. 2012
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This review is from: Good To Great (Hardcover)
I read this book over the Christmas having watched a video of Jerry Porras on YouTube. (Jerry Porras collaborated on Jim Collins's first book). His views were rather shocking on what makes great leaders. Jim Collins's book turns out to be equally surprising. The key to extraordinary results is a patient and deep reflection on what you can do better than anyone else. You don't need media hype or technology or charisma, you just begin pushing a flywheel and keep on going. The Stockdale paradox is very inspiring. We have to be brutally honest about where we are at any given moment, but combine that with an invincible confidence that we'll get to our destination in the end.

The laurels don't really belong to the Iaccocas, Bransons and the Trumps, they belong to the businesspeople you've never heard of. A Level 5 leader wouldn't be bothered by getting profiles in the newspapers. And things like executive pay don't motivate great performance. I wish politicians would talk about that more and even apply it to themselves.

I finished the book in a few sittings - what was impressive was the research that went into producing it and the rhetorical device of contrast which makes the findings so powerful and memorable.
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