5 of 6 people found the following review helpful
Clear, concise and inspirational and above all; enjoyable,
This review is from: Visible Signs: An Introduction to Semiotics (Required Reading Range) (Paperback)
Visible Signs explores Semiotics and the impact that it has on our lives in engaging and vividly clear terms.
Semiotics is the `study of signs and symbols as elements of communicative behaviour', and is both a fascinating subject and an essential tool by which to deconstruct the elements of our media dominated reality.
As a designer, `Visible Signs' has given me a great deal to consider when creating artwork; how semiotics can be used to guide a viewer's reading of the work, and suggest mood, tone, meaning and even historical context. However, this is not a book just for designers and artists. The subject matter is pertinent to every one of us and every moment of our lives. It helps us to understand the importance of common interpretations of road signs (for example) and also the visual language used in advertising and the tools by which our emotional responses can be manipulated.
The book itself is incredibly well made and its contents quickly and easily digestible. The observations made are illustrated well with visual references, which serve to both unlock the example image and David Crow's explanation of the particular concept.
I would highly recommend this book to anyone interested in opening their eyes to the often unacknowledged backdrop to our modern visual culture, as well as to the countless echelons of meaning within the visual arts.
I was told that, as an artist, this is essential reading, and I will in turn convey this sentiment to all other artists and designers who may not have read this.
(6 customer reviews)
Used & New from: £21.93