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Customer Review

9 of 10 people found the following review helpful
5.0 out of 5 stars An inspiration, 5 Nov. 2008
This review is from: The Real Deal: My Story from Brick Lane to the Dragons' Den (Hardcover)
This book is your classic 'rags to riches' story with a difference. Here is a man that got rich by getting the best out of people; not your traditional route of finding an innovative product or making shrewd business deals.

James' real strenth was in identifying good people and motivating and inspiring them to work hard. This is such a rare attribute to come across in modern business and truly refreshing and inspiring. I have read many business and strategy text books, but this has been an important journey in my own development and something that no text book has ever touched on. As I progress through my management career, I will certainly adopt some of the techniques James has (naturally) developed to get the best out of my employees. Already I have started to adopt his sales strategy of asking lots of questions and 'painting a picture' and it works great.

Everyone can learn something from James, whether its his people development skills, approach to selling, or learning when to get out of a business. All in all, I highly recommend this book.
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