This review is from: Creative B2B Branding (No, Really) (Kindle Edition)
It took me 6 weeks to read this book which means one of two things, either each chapter tells a story that you want to take and apply in a meaningful way to your business...or I'm not very bright.
Despite lacking the volume of swearing that I know Scot is capable of, it still contains the same blunt, butt-clenching beautiful story telling that he has become well known for.
The only business book that I have ever read cover to cover and if I'm honest, have genuinely applied. A masterclass in marketing and branding for todays ridiculously complex landscape. Ignore it at your peril.
Funny, charming and loaded with brilliant content. His talent is only surpassed by the author of this review.