Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars An intriguing and insightful book, 6 April 2011
This review is from: The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)
Chris Anderson is an editor-in-chief of the Wired magazine, and the eponymous article 'The Long Tail' appeared in that magazine a couple of years ago. This has been one of the most influential and read articles about the 'new economy', and rightfully so. In a few succinct principles it describes and explains the essential aspect of the several new successful business models, including Google, Amazon, eBay, Netflix, to name just a few. The basic mechanisms behind the model, however, have been around for a long time, but the advent of the Internet has spurred it on to previously unimaginable successes. This book builds on the arguments from the original article, and adds the material from Chris's blog. It's highly informative, yet eminently accessible and readable. A warning is in order, however: after reading the book you might start seeing long tails in all sorts of places. Consider yourself warned.
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Dr. Bojan Tunguz
(TOP 500 REVIEWER)    (REAL NAME)   

Location: Indiana, USA

Top Reviewer Ranking: 266