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This review is from: Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response (Paperback)
Brand Vandals is the follow-up to the same authors' Brand Anarchy published by Bloomsbury in 2012.
It's a good read divided into two distinct sections. Part one, written by Stephen Waddington, maps out the landscape of digital media change. Part two, by Steve Earl, describes what organisations can do to prepare themselves for the inevitable attacks on their reputation.
It's an important book for those in PR and communications - and for activists seeking to disrupt corporates and brands. My only reservation is that I'd want most readers to start with Brand Anarchy, which covers more ground. Brand Vandals is a follow-up to, not a replacement for, Brand Anarchy.
So do read Brand Vandals - but only if you've already caught up with Brand Anarchy.