1 of 1 people found the following review helpful
As the title states.....Brilliant!,
This review is from: Brilliant B2B Digital Marketing (Kindle Edition)
Having worked in B2B Marketing for 15 years it is really refreshing that Rene has encapsulated the digital marketing element, clarified it and formalised a lot of the activities. As one reviewer stated it really is a blue print for all b2b marketers and with real examples of good practice especially the measuring the impact of campaigns. I would highly recommend this publication.