7 of 7 people found the following review helpful
Should you believe the hype?,
By A Customer
This review is from: This Is My Demo (Audio CD)
Sway arrives with this debut solo album under the burden of such labels as being the “next big thing” and the “biggest talent to arrive from the underground scene since Dizzee”. But is this hype deserved? If you’ve heard Sway’s previous 2 mixtapes you’ll quickly understand why the buzz was generated. But this brings us to the first hater point, which is there are a few tracks that have been lifted from the mixtapes (and a few familiar lyrics) and for the avid fan this disappointingly reduces the amount of orginial material. However, since winning the MOBO award Sway has picked up a much wider fanbase that are unlikely to have heard the mixtapes and therefore it understandable as to why he has chosen to include these tracks. The second very minor hater point is that the production on some tracks (namely Pretty Ugly Husband and Slo Down) is lacklustre and does not do his lyrical ability justice.
But on the flipside Sway does nothing to damage the current euphoria surrounding his much awaited debut solo. The lyrics, as expected, are sharp, intelligent, and witty and will often leave you reaching for that rewind button whilst he skilfully flips flows. The subject matter is varied and there’s not a weapon-toting-tales-from-the-hood tune so often and unrealistically described in much UK Hip-Hop. The production, a large part of which was done by promising young newcomer Shux, is generally very good and tends to steer more towards commercial Hip-Hop / RnB then UK grime, but this not only complements his style but is refreshing as the grime scene has a tendency to churn out similar-sounding melancholy beats.
So is the hype justified? Overall I would say yes. I’m not supporting this because he’s from the UK; I’m supporting this because he’s a very talented artist!!!