1 of 1 people found the following review helpful
Very practical guide to data-driven marketing,
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This review is from: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
I recommend this book to anyone in business as it sets out the clear 'data divide' that exists in marketing practice. It lays out 15 metrics which every marketer should adopt and provides real-life examples of these in use (Lexus, Continental Airlines) as well as Excel worksheets to help implement them in the reader's workplace. It shows that companies that 'get it' are the ones that end up winning. It's no surprise that Jeff Bezos makes it compulsory reading for all his Exec team.