2 of 2 people found the following review helpful
This review is from: Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru (Paperback)
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As someone who is getting ready to fly solo, I have found this book really invaluable. Very comprehensive and easy to understand for people like myself who are new to the world of marketing and branding. It has taken me more than 30 days as there was so much to think about, but it has been an excellent guide through unfamiliar territory. Highly recommended.