Customer Review

6 of 19 people found the following review helpful
2.0 out of 5 stars If You Want It...no, not really, 13 Aug 2010
This review is from: If You Want It (Audio CD)
Oh dear. If the official press release is to be believed, this is "classic OMD given a contemporary shot in the arm." In actual fact this song wasn't even meant for OMD and stems back to the period when singer Andy McCluskey was plying his songwriting trade in the girl group market (namely Atomic Kitten and Genie Queen) - its co-writer, Tracey Carmen, even helped to pen one of the Kittens' hits.

This comeback single is the first single to be released by the classic 4-piece line-up since 1988's "Dreaming", and the first `original' track to feature the OMD name since "Universal" in 1996. I mention `original' in inverted commas because the cliché-ridden "If You Want It" is nothing of the sort - it is actually an unashamed rewrite of the last top 20 hit, "Walking On The Milky Way." Musically it is clunky and uninspiring, and easily the worst OMD single since 1987's "Shame." But, if you dress it up in an eye-catching Peter Saville sleeve and get it remixed by the likes of Villa Nah and Club Royale, I guess you can call it `contemporary.' The remixes are a mixed bag. Pick of the bunch is a stripped down mix of the song by Finnish electro duo, Villa Nah.

Far more interesting is the Eastern-flavoured b-side "Alone" which contains a breathy stream-of-consciousness narrative from McCluskey.

Parent album, "History of Modern", is another mixed bag, but there are better contenders for singles on there...tracks that are far more deserving of the `classic OMD' tag.
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Showing 1-2 of 2 posts in this discussion
Initial post: 20 Aug 2010 12:25:01 BDT
Retro Reds says:
Interesting review... interesting in that it doesn't actually review the song at all.

The reviewer seems to be more concerned with mocking the 90's projects of Andy McCluskey (notably the incredibly successful and popular Atomic Kitten) and making comparisons with the OMD of 25 years ago, with "clunky and uninspiring" being the only words used to actually comment on the song.

Though not released yet, the video is on YouTube - I would simply advise readers to head on over and have a listen yourself. One man's poison is another man's meat and all that... give it 3 plays and you'll be hooked.

In reply to an earlier post on 5 Sep 2014 04:10:04 BDT
Atomic S***en were not incredibly anything other than sad, and Andy had nothing better to do, plus being a puppeteer is a good way of making money in the 90s decade of no talent. Obviously 'If You Want It' isn't all that, but by anything today's standards, apart from other 80s fine ignored talent like Kim Wilde, Sandra, Alphaville, Bangles and Duran Duran, this is still good, if a bit too much 'Walking On The Milky Way'. Better singles on the album, not least the X Factor/Cowell mocking 'New Babies: New Toys' (which also sums up non-Atomic Pitten).
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