22 of 23 people found the following review helpful
By A Customer
This review is from: The C.R.M. Pocketbook (The Pocketbook) (Paperback)
Last week I attended an internal CRM training session. This book was given out as part of the handouts. I never write book reviews, but felt inclined to on this one. I have been continually confused by CRM and wasted numerous time in internal meetings. If I'd have had it before, this book would have saved an awful lot of management time. It provides a complete context for CRM, shows the differences between busines to business and consumer organisations and has real practical planning and implementation templates. Thankyou.