0 of 1 people found the following review helpful
Great! Very interesting,
This review is from: PR Today: The Authoritative Guide to Public Relations (Paperback)As a former PR undergraduate who is now working in PR I knew I would find this book interesting but having read it I can wholeheartedly recommend it to anyone with or without specialist PR knowledge who wants to understand the important and complex role this industry plays in modern society. Goldsworthy and Morris' professional background, academic pursuits and no-nonsense approach have combined to create a work which I have no doubt will become the standard text in its field. A must read!
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